ABOUT OLright
Parenting can be overwhelming — but it’s also full of magic, strength, and unexpected joy.
We create baby essentials that make parenting more enjoyable — combining comfort, function, and style for real life with kids.
Discover how we’re redefining what it means to be parents, boldly, gracefully, and on your own terms.
Our Story
Born with Infinite Possibilities.
Founder Story
We’re two mums from Australia, each raising two kids, and building a parenting brand we wish we had from the start.
OLright was born out of the real challenges we faced — sleepless nights, aching backs, and the pressure to “do it all.” As 90s mums, we’re part of a new generation: we want to be present, responsible, and strong — without losing ourselves in the process.
That’s why we created OLright - a brand designed to make parenting easier, not harder. From ultra-soft, all-night diapers to ergonomic carriers and practical baby accessories, our products are made to be functional, stylish, and gentle, just like the parenting life we’re building.
We believe every child is full of potential. And every parent is stronger than they think.
OLright exists to remind you of that — with less stress, more confidence, and more joyful moments together.
We’re not just making baby products.
We’re helping a generation of parents enjoy the ride — on their own terms.
EVERYTHING IS "OLright"
Our Values
OLright -Thoughtfully designed, every single product.
Every product is developed with care — to help you parent in a whole new way.
BABY CARRIER
As parents, we’ve been there - our founder struggled with sore back pain from carrying her baby for hours. That inspired us to design a baby carrier that truly supports your back during long walks, while keeping your little one close. Lightweight, convenient, and easy to adjust, it’s thoughtfully made to ease your load, so you can focus on what truly matters: building a deep connection with your baby and enjoying special family moments, hands-free.
TRANSITION BOTTLE
Our transition bottle was born from a simple idea - make self-feeding easier for babies and stress-free for parents.
Designed with a weighted straw, it allows babies to drink from any angle, encouraging independence from as early as 6 months. It comes with two interchangeable teats for milk and water, supporting the shift from bottle to straw. The soft handles help little hands grip with ease, while the rainbow base adds fun and supports sensory development.
A small change, big help for growing families.
BABY NAPPIES
Our baby nappy was thoughtfully created to protect delicate skin and bring comfort to every little adventure. Made with ultrasoft materials and an anti-chafing design, it helps reduce redness around legs and thighs. The top layer uses Australian cotton for breathability, while six absorbent layers lock in moisture - keeping your baby dry for up to 12 hours. Dermatologist-tested and gentle on sensitive skin, it’s a reliable choice for day and night. Because every baby deserves softness, dryness, and care that lasts.
Essential Oil Patch
Our mosquito repellent patch was born from a personal need—after seeing her baby suffer from itchy bites, our founder searched for a safer, easier solution. This tiny sticker is packed with natural essential oils, free from harsh chemicals, and safe for babies and pregnant mums. It’s perfect for the whole family, whether you’re indoors or exploring the outdoors - parks, picnics, camping, or tropical travels. Lasting up to 6 hours, it’s a travel-friendly way to keep bugs away, without compromise.
Keyring & Trolley Key
Our trolley key and keyring set has a special story behind it - born from love and a practical need. Designed by our founder’s husband, an engineer, it started when he noticed her constant struggle: no coins for the trolley, too many groceries to carry, and lots of frustration. He 3D-printed the first key as a surprise, and it worked perfectly. She clipped it to her car key and never looked back. Now, we’ve turned this thoughtful invention into a limited-edition character keyring to bring fun, love, and convenience into your everyday errands. A little tool, a lot of care—just for you.
Characters IP
Our
Mission
To reduce stress and increase joy in the parenting journey
To design products that are gentle for babies and empowering for parents
To help modern mums feel seen, supported, and celebrated