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ABOUT OLRIGHT

Parenting is overwhelming — but it’s also full of magic, strength, and unexpected joy.

We create baby essentials that make parenting easier, not heavier — combining comfort, function, and style for real life with kids.

Discover how we’re redefining what it means to parent boldly, beautifully, and on your own terms.

Born with Infinite Possibilities

Our Story

Born with Infinite Possibilities

OLRIGHT was founded by two young mums in Australia, we’ve been navigating the wild, wonderful, and overwhelming journey of modern motherhood.

We’ve been through the long nights, the leaky nappies, the backaches from carrying babies, clunky carriers, and the invisible pressure to “do it all.” We love our babies deeply, but we also believe one truth deserves to be said out loud:
Parenting is hard.
And we shouldn’t have to lose ourselves to be good at it.

That’s why we started OLRIGHT — a brand that supports parents like us with functional, practical, and stylish products that meet real-life needs. Not just cute. Not just trendy. But smart, safe, and beautifully made to ease the load and bring joy back into the everyday.

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Founder Story

We’re two mums from Australia, each raising two kids, and building a parenting brand we wish we had from the start.

OLRIGHT was born out of the real challenges we faced — sleepless nights, aching backs, and the pressure to “do it all.” As 90s mums, we’re part of a new generation: we want to be present, responsible, and strong — without losing ourselves in the process.

That’s why we created OLRIGHT — a brand designed to make parenting easier, not heavier. From ultra-soft, all-night diapers to ergonomic carriers and practical baby accessories, our products are made to be functional, stylish, and gentle, just like the parenting life we’re building.

We believe every child is full of potential. And every parent is stronger than they think.
OLRIGHT exists to remind you of that — with less stress, more confidence, and more joyful moments together.

We’re not just making baby products.
We’re helping a generation of parents enjoy the ride — on their own terms.

EVERYTHING IS "OLRIGHT"

Our Values

OLRIGHT -Thoughtfully designed, every single product.


Every product is developed with care — to help you parent in a whole new way.

BABY CARRIER

TRANSITION BOTTLE

BABY NAPPIES

Mosquito Repellent Patch

Keyring & Trolley key

Our Mission


To reduce stress and increase joy in the parenting journey


To design products that are gentle for babies and empowering for parents


To help modern mums feel seen, supported, and celebrated